Feel Confident – The Quality You Deserve

Our Commitment to Private Care

Over the last few years we have made some significant changes to our dental practice. These changes reflect our commitment to a private care model as the most honest, effective way to foster health. Private care is primarily about building lasting relationships and enriching the quality of life for patients and the healthcare team. It promotes freedom of choice and declares that all individuals be treated with dignity and respect. Private care contends that love and service are functions of communication.

Private care locates the responsibility for health where it rightfully belongs--with the patient. Health results from active participation. We, as individuals, make the single most powerful contribution to our health and well-being, not the doctor, not prescription drugs, not surgery, and not health insurance. Further, private care accepts that people have the right to choose the highest level of health they feel is personally appropriate.

As professionals, we have the moral obligation to do everything in our power to promote health in our patients. As businessmen, we must develop satisfied customers in order to make a living. Private care confirms that ethically, the business model is subordinate to the professional model. Profit is subordinate to the development of health. After all, isn’t long-term health what really decreases the cost of treatment and creates true value for care? Appreciation and reward result from significant contribution. We believe satisfied but uninvolved customers who become sick patients will soon be very unhappy people.

Private care allows the healthcare team to honestly help people based on interdependent relationships and shared values, and it allows the patient to proclaim loudly “My smile is priceless, and its beauty, comfort, function, and longevity are an intimate part of my general health and wellness. It communicates my thoughts, feelings, hopes, and fears. It is the gateway for my body’s nourishment. Indeed my smile partly determines my dentistry and I value the freedom to choose my own way in the world.”

We believe true service means helping people want what they need. Yet, successful businesses prosper by giving customers what they want! Here lies the dilemma. What promotes health in the long term is not quick-fix relief of symptoms or reparative treatment! Real health comes from caring methods that take time to prevent the causes of disease. Private care recognizes the difference between optimal health and optimal repair. Optimal repair has largely to do with technical excellence. Optimal health has to do with prevention, behavior change, and helping people understand how they can help themselves.


Private care affirms health and wellness is too precious; therefore, the patient is most suited to decide on the appropriateness of dental care.

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